1. OVERVIEW

This Privacy Policy describes how The Summit ("we," "us," or "our") collects, uses, and shares information about you when you visit https://www.summittulsa.com/ (the "Site"). By using the Site, you agree to the practices described in this policy.

We use Google Analytics to understand how visitors use our site and Google Search Console to monitor search performance. We do not sell your personal information.

2. INFORMATION WE COLLECT

Information Collected Automatically

When you visit the Site, the following information is collected automatically:

IP address (anonymized where applicable)
Browser type and version
Operating system and device type
Pages visited and time spent on each page
Referring URL (the page you came from)
Date and time of your visit
Search terms used to find the Site
Click interactions and scroll depth
Geographic region (country/city level, derived from IP)

Information You Provide Voluntarily

If you fill out a contact form, subscribe to a newsletter, or otherwise communicate with us, we may collect your name, email address, and any other information you choose to provide.

Information from Third Parties

We may receive aggregated, non-personally-identifiable traffic data from Google's services as described below.

3. GOOGLE ANALYTICS

We use Google Analytics (including Google Analytics 4 / GA4), a web analytics service provided by Google LLC. Google Analytics uses cookies and similar tracking technologies to collect and analyze information about how visitors use the Site.

What Google Analytics collects:

Pages visited, session duration, and bounce rate
Traffic source (organic search, direct, referral, social, etc.)
Device category, browser, and operating system
Approximate geographic location (city/country)
Events and conversions (e.g., button clicks, form submissions)
Demographic and interest data (if Google Signals is enabled)

IP Anonymization

Where required or enabled, we have activated IP anonymization so that Google truncates IP addresses before storing them. GA4 anonymizes IP addresses by default.

Google's Use of Data

Google may use collected data to contextualize and personalize ads on its advertising network. You can review Google's privacy practices at policies.google.com/privacy.

How to Opt Out of Google Analytics

Install the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
Enable "Do Not Track" in your browser (we honor this signal where technically feasible)
Use your browser's private/incognito mode
Adjust your cookie preferences via our cookie consent banner (where displayed)

4. GOOGLE SEARCH CONSOLE

We use Google Search Console, a free service provided by Google LLC, to monitor the Site's presence in Google Search results. Search Console does not place cookies on visitor devices and does not collect personally identifiable information from you directly.

Data available through Search Console includes aggregated, anonymized search performance metrics such as:

Search queries that led users to the Site (aggregated)
Impressions, clicks, and average position in search results
Crawl errors and indexing status
Core Web Vitals and page experience signals

This data is used solely to improve the Site's content, performance, and discoverability. It is not used to identify individual users.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies, web beacons, and similar technologies to operate and improve the Site and to support our analytics tools.

Types of cookies we use:

Strictly Necessary — Required for the Site to function (security, session management). Cannot be opted out of.
Analytics / Performance — Help us understand how visitors use the Site. Includes Google Analytics cookies: ga (2 years), ga_[ID] (2 years), gid (24 hours), gac_[ID] (90 days). You may opt out.
Functional — Remember user preferences such as language or theme settings. You may opt out.
Targeting / Advertising — Used to deliver relevant ads or track campaign performance (e.g., gclau if remarketing is enabled). You may opt out.

Managing Cookies

Most browsers allow you to refuse or delete cookies through their settings. Disabling analytics cookies will not prevent you from using the Site. For instructions, visit your browser's help documentation or allaboutcookies.org.

Do Not Track (DNT)

Where technically feasible, we honor Do Not Track signals transmitted by your browser and disable analytics tracking for those sessions.

6. HOW WE USE YOUR INFORMATION

We use the information we collect to:

Operate, maintain, and improve the Site
Understand how visitors interact with our content
Diagnose technical problems and fix errors
Monitor and analyze traffic trends and usage patterns
Optimize the Site for search engine discoverability
Respond to your inquiries or requests
Comply with legal obligations
Protect against fraud, abuse, or security threats

Where GDPR applies, we rely on legitimate interests (analytics, security), consent (non-essential cookies), and legal obligation as our legal bases for processing.

7. SHARING YOUR INFORMATION

We do not sell your personal information. We may share information in the following limited circumstances:

Service providers: Google LLC processes data on our behalf under data processing agreements and is restricted from using your data for other purposes.
Legal requirements: We may disclose information if required by law, court order, or to protect the rights, property, or safety of our users or the public.
Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
With your consent: We may share information for any other purpose with your explicit consent.

8. DATA RETENTION

Google Analytics data is retained for 14 months by default, after which it is automatically deleted. If you contact us, we retain your correspondence for as long as necessary to respond and for a reasonable period thereafter, or as required by law.

9. YOUR RIGHTS & CHOICES

Depending on your location and applicable law, you may have certain rights regarding your personal information, which may include the ability to request access to, correction of, or deletion of data we hold about you. To inquire about your options, you can reach us at office@summittulsa.com.

10. CALIFORNIA RESIDENTS

California law may provide certain residents with additional rights regarding personal information. If you are a California resident and have questions about your data or how it is used, please contact us at office@summittulsa.com with the subject line "California Privacy Request."

11. EUROPEAN & UK RESIDENTS

If you are located in the European Economic Area, Switzerland, or the United Kingdom, additional data protection laws may apply to you. Google Analytics processes data on servers in the United States. For questions about how your data is handled, please contact us at office@summittulsa.com.

12. CHILDREN'S PRIVACY

The Site is not directed to children under the age of 13 (or 16 where required by applicable law). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

13. SECURITY

We implement reasonable technical and organizational measures to protect the information we collect against unauthorized access, disclosure, alteration, and destruction. However, no transmission over the Internet or electronic storage method is 100% secure, and we cannot guarantee absolute security.

14. THIRD-PARTY LINKS

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

15. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time and will indicate the date of the most recent revision at the top of this page. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

16. CONTACT US

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

The Summit
15 W 6th Street
Tulsa, OK 74119

Email: office@summittulsa.com